Blogs can be a great way to create traffic and leads to your insurance agency. The key is to create relevant and beneficial content that meets the needs of your audience.
How-to articles are a common method to engage the insurance agency’s current customers, as they make them navigate common insurance jobs and issues. Examples include detailing what type of insurance coverage is available several types of property as well as how to use self-service sites to make renewals easier.
Bringing in experts to post about a certain topic with your blog provides a fresh perspective and read more add guru to your website. For instance , you might consult an insurtech company adviser to write an extra post about how insurance technology has helped their business increase.
Adding wit to your insurance agency’s weblog can add a person touch and make trust with readers. Whether it’s a story about mustache insurance or a photo of your office pet, humor is generally a good way to establish a connection between your brand plus the reader.
Your e-newsletters are great place to promote your insurance agency’s blog. You are able to link to the latest posts through your blog in your e-newsletters.
Using your insurance blog page to drive social networking engagement also can help the SEO work. For example , you may share a blog post about how to handle particular types of liability claims in LinkedIn and promote it in your social media web pages.